Chances are, every product or service you sell has a story. You may have tested the product in your own home. You may have chosen to sell the less expensive item because, in your experience, there is minimal difference in performance between two items. You may have opted for longer service life. You may have opted for a product that covers a multitude or uses, or have chosen a specialty product because it does the job like no other.<\/p>\n
Your stories matter. I often act on the recommendation of a more experienced sales person.<\/p>\n
But what if you\u2019re not available?<\/p>\n
Good point of sale (POS) signs help you sell stuff.<\/p>\n
For me, the acid test for a good sign is that it answers at least one question or provides one relevant fact or benefit.<\/p>\n
Quite often, while browsing or at the conclusion of a successful hunt, I am confounded by the item in front of me. And no, this is not necessarily and age or a husband thing. At least in my opinion… Now, if there was an employee nearby, I would ask \u2013 \u201cwill this do such and such a job?\u201d, \u201cis this safe for plastic, stainless steel, vinyl, the environment?\u201d, \u201cwhere does this come from?\u201d, \u201cis there a larger size?\u201d, is there a smaller size?\u2019, \u201cis there a better product for my task?\u201d. These days, most companies do not seem to have enough employees, so I look for signage or am forced to read the label, and even then I may remain unconvinced. Did I mention I wear glasses to read? And that the labels appear to be getting smaller? Many times I simply put the item back onto the shelf.<\/p>\n
When my wife and I are at a market or craft\/trade show, we are often looking for unique gift items, to be put away until Christmas or a birthday or shower, etc. As soon as any sort of a crowd develops, there is no opportunity to ask questions of the person who may well have made the item we are considering. \u201cIs it handmade?\u201d, \u201cdid you make this?\u201d, \u201cHow would we clean this?\u201d, that sort of thing.<\/p>\n
Or perhaps, I go into an unfamiliar environment such as my local tractor dealer. I suspect everyone else knows everything there is to know about the various implements, accessories, maintenance schedules, fluids and tools. This is an environment where I do not wish to open my mouth and confirm my ignorance.<\/p>\n
In each of these situations, and many more, effective POS signs would make my experience much more pleasant for me, and much more profitable for the store.<\/p>\n
Would I want know that, in your opinion \u201cthis is the best I\u2019ve ever used.\u201d
\nOr, \u201cthis one is easier to clean.\u201d
\nOr, \u201cthis one has minimal odour, which is better for an office environment.\u201d
\nOr \u201cbuy the 6 pack, and get one free.\u201d
\nOr \u201cthere\u2019s a coupon this week. Here, I\u2019ll give you one.\u201d
\nOr \u201chere\u2019s what\u2019s included in the kit.\u201d
\nOr \u201cthis paint is non-toxic.\u201d Or \u201cchild-safe.\u201d
\nOr \u201cthis is hand-made, by my sister\/husband\/daughter, according to a plan handed down from our grandmother.\u201d<\/p>\n
You know your stories. You know why you chose to sell certain products. You know the best deals. You know what is unique to your store.<\/p>\n
Please tell your customers.<\/p>\n
On tent signs. On post-it notes. On posters. On cards. On photos.<\/p>\n
Typed. Handwritten.<\/p>\n
Printed. Painted. Crayon.<\/p>\n
Experiment with material, colours and styles. But do something.<\/p>\n
Good signs will sell product.<\/p>\n
Please make it easy for us to buy your stuff!<\/p>\n
-Bob<\/p>\n","protected":false},"excerpt":{"rendered":"
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